Overview
The branding for the iGB Affiliate Awards, themed around New York in the 1980s, aims to encapsulate the vibrant, dynamic energy of one of the most iconic decades. The design draws inspiration from the cultural landmarks, fashion, music, and art movements of the time, creating a nostalgic yet modern representation tailored to the awards’ prestigious nature.

Color Palette
The color palette is bold and synonymous with the 1980s, such as electric blue, neon pink, and bright yellow, complemented by deep blacks and whites for contrast. This combination evokes a sense of excitement and energy while staying sophisticated enough for an awards ceremony.

Typography
The typography embraced retro styles, incorporating bold, geometric sans-serif fonts reminiscent of 80s graphics.

Graphic Elements
Graphic elements will include iconic symbols representative of 1980s New York, such as the skyline silhouette, boomboxes and cassette tapes. Patterns reminiscent of 80s design.

Event Collateral
All event collateral, including invites, brochures, banners, and digital assets, maintained a cohesive aesthetic inspired by 80s pop culture.

Conclusion
This branding concept for the iGB Affiliate Awards combines the celebratory essence of New York in the 1980s with a contemporary flair, providing a memorable and visually striking identity for the event. By blending nostalgia with modern design principles, the branding resonated with attendees, evoking a sense of excitement and honoring the spirit of innovation that defined the era.